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Event Details
The Lean Startup Conference Simulcast
Presented by the University of Minnesota's
Gary S. Holmes Center for Entrepreneurship
Room # _2-206_
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438
On December 3, 2012, The Lean Startup Conference brings together innovators from startups and established companies alike to share lessons for building profitable lean organizations. With fresh case studies and talks from renowned practitioners, this event will help you jump-start your entrepreneurial practice or hone an existing one–whether you work for a startup or a mature company.
To give you an idea of the kind of great speakers you’ll see via the livestream, here’s video of one of last year’s keynote speakers, Steve Blank, who needs little introduction to people in the Lean Startup orbit. Steve is scheduled to speak again this year on a new topic, and you won’t want to miss him.
Program (*Times are PST)
9:00 AM to 11:00 AM
Early Morning Talks
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2
Running Short Experiments During a Long Product Cycle
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3
Ten Ways to Get Out of the Building
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4
What Is Innovation Accounting?
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5
A Conversation with Beth Comstock, SVP at GE, about Bringing Lean Startup to Life at One of the World's Biggest Companies
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6
Prototyping to Validate a Big Idea at Getaround
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7
Fast, Cheap and In Control: Testing the Market for a New Kind of Car
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8
I (Heart) Ugly
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9
Secrets of Rapid Mobile App Development
11:00 AM - 11:30 AM
Morning Break
11: 30 AM - 1:00 PM
Late Morning Talks
-
1
On the Way to Lean Startup: Curvy and Working it Out
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2
Failure is Great and Other Myths About Adopting Lean Startup
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How Engineers Embrace Lean Startup
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4
We Went to West Africa and Learned Our Key Assumptions Were Wrong
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5
Moving Fast While Caring About Design at Hipmunk
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6
Testing MVPs with Crowdfunding
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7
Making Decisions By Ignoring Sales Metrics
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8
Lean Content: Testing Marketing Copy (Instead of Spinning Your Wheels)
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9
10,000 Startups
1:00 PM - 2:20 PM
Lunch at the InterContintental
2:20 PM - 3:45 PM
Early Afternoon Talks
-
1
Running a Lean Startup Sales Process
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2
Bonfire of the Vanity Metrics: Numbers You're Still Using and Shouldn't
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3
Innovation Accounting in Practice
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4
Lean Marketing
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5
How To Run a 5 Whys (With Humans, Not Robots)
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6
The Challenge of Sustaining Disruptive Innovation When You Meet Success
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7
Creating a Culture of Experimentation: Ideas and Best Practices
3:45 PM - 4:15 PM
Afternoon Break
4:15 PM - 5:15 PM
Late Afternoon Talks
-
1
One Year Later: Dropbox Answers Your Questions
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2
Making the Call on a Platform Pivot
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3
One Year Later: Lessons from Votizen
When & Where
Room #2-206 :: University of Minnesota Carlson School of Management
321 19th Ave. S.
Minneapolis,
55455-0438
Monday, December 3, 2012 from 11:00 AM to 8:30 PM (CST)
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